KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–Fusionex, a multi-award-winning, leading data technology provider specializing in Analytics, Big Data, Machine Learning, and Artificial Intelligence (AI), has commenced a digital insurance initiative for leading Takaful insurance company STMB. Takaful Malaysia’s online sales portal “Click for Cover” was launched at a grand ceremony and signalled the digital transformation of their business processes with Fusionex technology. The launch ceremony was officiated by Datuk Seri Johari Abdul Ghani, Finance Minister II, and marked the beginning of a seamless customer experience in purchasing and renewing insurance policies online via data-centric approach.
Leveraging Fusionex technology, Takaful’s digital insurance initiative is able to help customers process their applications, issue quotations, perform underwriting, send cover notes and e-documents via a customer-focussed and seamless online platform. The platform focuses on providing the best service to its customers, with the ability to understand each customer in a more personalized way. This is in line with Takaful’s strategy of reaching out to its prospects and customers anywhere, anytime and anyhow, while having the ability to introduce newer products and targeted features that their customers will find more useful and relevant to their specific needs.
The launch also witnessed the signing of a memorandum of agreement between Fusionex and Takaful, as well as signings between Takaful and Remark, a digital marketing company.

Fusionex

Fusionex

Collaboration agreements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB) were also signed to introduce online Takaful products to depositors of LTH and customers of BIMB.
Fusionex Group CEO Dato’ Seri Ivan Teh said, “Innovation needs to be at the core of businesses, as this differentiates the leaders versus the followers. Today, we are pleased to witness Takaful Malaysia making great strides in this direction. Fusionex is delighted to be a key partner in Takaful Malaysia’s exciting digital transformation journey, and we are confident that this initial success will lead to many more success stories with Takaful Malaysia.”

Takaful Malaysia Group CEO Dato’ Sri Mohamed Hassan Kamil said, “Today’s launch of our digital strategy plan signifies our commitment towards revolutionizing the way we will grow our business by digitally transforming our sales and operations. By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection products and high quality service. Our customers will benefit from an integrated multi-channel experience and this is part of our ongoing efforts to stay ahead of the curve.”
Datuk Seri Johari Abdul Ghani, Finance Minister II stated, “Today’s launch of Takaful Malaysia’s digital strategy is very much in line with the overall digital strategy outlined by the Government in growing the digital economy.”

The “Click for Cover” portal, which is powered by Fusionex technology, provides a data-centric, easy-to-use interface for customers to access the company’s products online with e-payment facilities and real-time underwriting capabilities. “Click for Cover” has the first fully integrated medical underwriting engine online in Malaysia where rating decisions will be generated online. Currently, the portal offers Motor, Personal Accident (PA) and Medical products. More products such as Term Life, Critical Illness and Travel PA Takaful will be made available later this year.
Dato’ Sri Hassan Kamil said, “Our strategic partnership with Fusionex and Remark is in line with our business goals to make our digital strategy the key driver of our innovation efforts, thereby boosting our competitiveness and powering future growth.”
Dato’ Seri Ivan Teh commented, “In this data-driven age, embracing data technology is no longer a luxury, but rather a must if one wants to remain relevant and competitive. The ultimate goal of digital transformation is great user experience; hence it’s crucial that we work with our customers to focus on the consumer and the user journey, leveraging powerful technology. We believe that it is only through this lens and a user-centric approach will businesses be able to thrive and scale to greater heights.” https://mystarjob.com/job/company.aspx?eid=20438

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KUALA LUMPUR: Data technology provider Fusionex International is targeting over 10,000 local small medium enterprises (SMEs) to adopt on its e-store platform, Fusionex’s FOR YOU, in the first 12-month of its introduction.

Fusionex Founder and group chief executive officer Datuk Seri Ivan Teh said the consolidated marketplace and online platform allows seamless connectivity between merchants and customers.

Depending on the required features and size of business, customers can opt for monthly fee packages starting from as low as RM50.

“The Fusionex FOR YOU platform features online and e-commerce capability to monitor business transactions and market their products backed by our vast accessible audiences across all sectors such as financial services, trade, manufacturing and retail globally,” he told NST Business in an interview recently.

Teh said SMEs can also take advantage on the company’s digital marketing platform that comes with the ‘FOR YOU’ package.

“This online and mobile commerce solution makes it simple for merchants to kick start selling their products and services within 24 hours of registering with FOR YOU.

“This technology infrastructure enables SMEs to deliver superior online shopping experience to their customers as it is equipped with a user-friendly interface to suit the needs of all merchants and customers,” he added.

Fusionex specialises in analytics, big data, machine learning and artificial intelligence (AI), facilitating companies with technology-driven as well as data-driven platforms and information.

Teh said ‘FOR YOU’ has an entry-level option for SMEs to embrace technology-driven business operations, which not only help them scale up their domestic operations but also to widen up geographical and demographical business opportunities.

“We offer affordable rate and a free-trial period for selected services and businesses. We want to energise SME businesses’ ecosystem and ensure growth in their sales momentum,” he said.

Fusionex Founder

Fusionex Founder

Teh pointed out the technology is capable of helping businesses’ evaluate its weaknesses and strengthen it in a targeted market, which could boost up its business operation.

“We will help SMEs to embrace this digital transformational journey, optimising their brand presence via social media and through digital marketing channel as well as other e-commerce platform,” he said.

He said Fusionex is focused on business innovation leveraging on its vast big data analytics, artificial intelligence and blockchain capabilities that can help SMEs revolutionise business operations by making it more efficient and cost-effective.

“Our system through a long-term operation provides SME businesses runway to increase their revenue. SMEs generally want digital transformation to stay abreast, and this is one way that we can help to accelerate their businesses growth.

“Their feedback has been extremely positive, but some need more justification in terms of return on investment and skill-sets that are required for them to learn about this new technology,” he said.

Teh said the company expects younger participation, including startup companies, as it would be easier for this age group to adopt and adjust themselves in digital transformation.

“About 85 per cent of the country’s population aged below 60, while the remaining 15 per cent falls under the experienced group. This is a good transitional phase for the country’s business ecosystem based on the mixed population groups,” he said.

Teh said SMEs need to learn new technology and upgrade them with the right competitiveness as well as digitise its operations to maximise its productivity and sustainable business continuity.

Previously listed on London Stock Exchange, Teh said Fusionex may explore the possibility of listing the company back again.

However, he said it was still premature for the company announce its listing bourse destination.

“We would prefer to keep our options open. There are good prospects in the United Stated, Europe and Asia Pacific,” he said. http://www.dailyexpress.com.my/news.cfm?NewsID=125412

Marketing on the internet has become increasingly common if you want to get in the limelight and become successful. But many people seem to bother a lot when it comes to marketing their business over internet because bringing business online is undoubtedly a tiring task.

But be it your B2C or B2B marketing strategy, I have got you covered here by bringing along some really amazing business marketing ideas together that you should surely take a look at if you are planning to take your business online.

Build Your Fan Following

What else you need more than someone speaking positively about your brand? Being new in the business need a lot of hard work to develop a customer base but with the internet, it has become easy to build-up your fan base and expand your business.

Building a fan base is one of the best business marketing ideas and is important to the success of business because when you start your business, you want to be heard aloud and need people who talk about you and your brand so that your voice could reach out to your customers.

One good reason of having fans is people nowadays not only believe what you are selling, they believe what everyone is talking about.

Therefore, fans out there can not only take your marketing message to your customers but can also turn out to be your potential customers in the long run. So you must invest in building fans.

Add Product/Bloggers Reviews

Product reviews are a great way to clear all doubts of your customers and build trust when you are new in the business. It sounds little tiring but yes, if you find a few bloggers from your industry and ask them to write product reviews, it will drive you pretty abundant traffic. All you have you do is provide a complimentary sample to bloggers and have them write a review on their blog.

BeaytyPedia is specifically designed to reviews and rate cosmetic products that actually work.

Initially two blog reviews mean you’ll have eight product reviews in a month, and that’s pretty awesome business marketing idea to develop trust and credibility in the business market.

Stay Ahead With Amazon Optimization

I’m a big fan of Amazon Optimization because it really works and a trend has been noticed that product search during past 7 years has been shifted from the hands of Google to Amazon directly. So Amazon could be a big platform to market your product right away and get found. All you need to do is check for your keyword categories and threads and replace your keyword with a long tail key phrase.

Bring it on Social Media and Your Blog

Are you just in the beginning phase of setting up your business and already running short of time when I’m asking you to manage a blog and appear on social media? It has its risks, but it comes with rewards as well; reward in shape of lots of traffic and leads. And that’s what you want right?

The best way out is to think blog and social media as one of your promotional campaign that will bring you more and more traffic. Invest time in writing blog post related to your industry trends and upcoming products. To add spice, you can come up with inspiring out-of-the-box blog sections.

Social media is another one of the proven business marketing strategy because in this era of globalization, you want to have people know about your brand and interact with them on social platforms. This doesn’t at all mean you need to appear on all social platforms; rather, all you need to do is find out a suitable and relevant platform that your customers are more likely to use.

Try the Traditional Email Newsletter Technique

You might have heard the proverb, “out of sight, out of mind.” And that’s true in terms of business as well where your customers are showered with abundant products and services everywhere on the internet, television, radio, through podcasts and many more, so you can never expect your customer to remember you.

Gone are the days when marketing was limited to a few grandiose ideas thrown together by the top management after which pushed to junior marketers to execute on sheer grit and long hours of extensive work done without the help of technology.

Cut into the current day and age and you can see technology making a formidable inroad into marketing and changing the way marketers think. Technology has also increased the number of media touch points with the customers. Here are a few glances of how technology has changed marketing.

More juice from online marketing

With the advent of information superhighway, marketers get access to a considerable amount of resources considering they also have to cope with servicing customers on this platform as well. Public relations have gone online and twitter is the new CNN and Facebook is the new search engine. With such sweeping changes in user behavior, marketers can only make it easy for themselves by harnessing all these technological changes rather than shunning it.

Creative is as creative does

Consumers are more exposed to technologically modified creative solutions combined with the increasing advancement made in design technology. 3D is no longer a subject of fantasy flicks or a difficult practice but becoming major part of main stream design. As a result, simplistic graphics and overall design might backfire unless you have a specific strategy behind it. The positive point of recent enhancements in design culture is that it has changed the way in which creative folks ideate…the tough part is that advancements in virtual reality environments such as Second Life makes business marketing a bit more complicated than it is.

Change in the lingo

Technical advancements of recent years have had a direct impact on marketing lingo as well. Online marketing has added terms like Performance Marketing, Pay Per Click (PPC), Cost Per Thousand (CPM), Click Through Rate (CTR), DSP, SSP, SEO and so on which forces the traditional marketers to catch up or be left out. These new areas have also brought in a significant change in how business marketers are perceived by clients and colleagues.

The change in the marketing mix is slow but important

Marketing plans now include online channels almost by default. Few and far between plans are likely to have no mention of the online marketing and social media. In fact business marketing on social media and digital marketing are now being handled by specialized digital agencies that might be catering to specific niches for example digital marketing for consumer good, digital marketing for food & beverage and so on. With the current rate of technological advancements, one might predict that in the near future, most of the marketing budgets will be focus on online activities than any other channels of media.

Availability

Availability of more user data has been made possible with the rise of technology implementation for business marketing. Years ago, most of the marketing intelligence was based on guess work and experience of marketing directors or following strategies of larger companies that spend some of their budget on basic methods of market intelligence gathering. With the advancements of online analytics and many other methods of online user behavior monitoring, today marketers can actually provide accurate user data that help influence business marketing decisions and allocate precise budget for each channel they use.

Technology for business marketing thrives on innovation

In the past, marketing was an activity used only by larger companies that were able to provide the budget for such activities. Today, smaller businesses have been able to crack the marketing code with innovative technology and that is what makes use of technology an essential factor in all marketing activities for small businesses. As a result of technological integration, we see smaller start up companies are achieving sales goal of unrealistic dollar amounts that they had never dreamed of.

In today’s business environment, marketers are working hand in hand with technology and their involvement is likely to grow in the near future. Technology in business marketing is here to stay and the sooner marketers get on with new and exciting ideas the faster they will achieve their goals of providing quality service to their clients. More info: https://www.quicksprout.com/the-beginners-guide-to-online-marketing/

Marketing is to business as a hammer is to a nail. It is a tool, a necessary function to make the other functions work. Just as a nail won’t go anywhere without a hammer to drive it, so a small business won’t progress without small business marketing to drive it.

Marketing cannot be ignored. More specifically, EFFECTIVE marketing cannot be ignored. Some businesses market regularly but they market incorrectly, and not only is it ineffective, it is a big waste of money. Knowing how to market effectively will be a integral part of the success of your business.

For any product that the creator or owner intends to sell, there is marketing to be done. Of course small business marketing can be much more than the traditional “marketing” we normally think of, i.e., phone book ads or classified ads or the Internet. Marketing can be anything from a conversation on a commuter bus to a prime time television commercial. The key is knowing exactly what marketing is and how it is going to produce revenue for your business.

So what are you selling? You are selling two things: yourself and your product. You will sell these two together, as if they were linked inseparably, because in a sense, they are. When you market, you are also marketing these together, so treat them as if they always go hand in hand.

Every conversation, every agreement, and every work performed will portray, or market, an image of you to business associates and to potential buyers. That image should be of utmost importance to you, because it will dictate how people perceive you. Other’s perception of you will affect your profitability, either positively or negatively.

You cannot have one appearance in person and another in media. Well you can, but it won’t last very long if you do. You must be the same person in every situation. When first building your business, think of your relation to workers, subcontractors, investors, suppliers and buyers and everyone else as a platform that is establishing your reputation. Your reputation will be manifest in your marketing efforts and I can guarantee you that IT WILL AFFECT YOUR BUSINESS DOWN THE ROAD. What you do on day one will surely have an influence on day three hundred and sixty five. And so on throughout your career.

As people learn of your generous personality and honest business transacting they will remember the person they met and dealt with when later they see or hear the marketing of your product. For someone who is always straight forward and goes out of his or her way to help put deals together and make everyone feel like they got a fair shake, there will be people who will always seek doing business with that person.

And it works both ways, good and bad. For someone who cheats and takes every chance to shortchange the competitor or supplier or intermediary, there will be people who will always avoid doing business with that person.

Through focused and powerful small business marketing, you can have a positive influence by concerted effort and it will bring results back to you.

Read more: https://foundr.com/marketing-strategy/